Detroit Lions accepting applications from Michigan high school football programs for 2022 “Touchdown in Your Town”

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The Detroit Lions are accepting applications for “Touchdown in Your Town.” In partnership with Kroger, Riddell and the United Dairy Industry of Michigan, the Lions will provide support to high school football programs in need with equipment, technology, apparel and/or grant funding.  

“We are thrilled for Detroit Lions Touchdown in Your Town to continue in 2022, as part of the Detroit Lions Foundation’s mission to grow the game,” said Detroit Lions Senior Vice President and Chief Communications Officer Brian Facchini. “This program is a key pillar to our $5,000,000 investment in the community over the next five years.”

Programs must apply for support through an online application at Applications will be taken through Monday, April 11 at 11:59PM EST. Submissions will be reviewed by a committee comprised of members from the Lions organization and partners.

Coaches, athletic directors and football staff members from Michigan high schools are eligible to nominate their program. Applications are limited to one per school.

“Kroger is incredibly proud to partner with the Lions on such an impactful program” said Corporate Affairs Manager Rachel Hurst. “Touchdown in Your Town allows us to continue our mission of building a strong foundation for youth and making an impact for schools in need right in the communities we live and serve”

Once programs are selected, the Lions will work with the school to surprise faculty, students and staff with current players, Detroit Lions Cheerleaders, Roary and partners, who will reveal the new resources and/or funding. All in-person engagements will be based on state, federal and NFL health and safety guidelines.

Designed to foster safe play and a love of football while leveling the playing field for Michigan high school football programs, the Touchdown in Your Town program has invested more than $554,000 since 2019.

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About the Author

Jeff Fisher
Jeff is an award-winning journalist and expert in the field of high school sports, underscored with his appearance on CNBC in 2010 to talk about the big business of high school football in America. Jeff turned to his passion for high school football into an entrepreneurial venture called High School Football America, a digital media company focused on producing original high school sports content for radio, television and the internet. Jeff is co-founder and editor-in-chief of High School Football America, which is a media partner with USA TODAY High School Sports.