All small businesses in America are being dramatically affected by COVID-19. Our partners at Addix, a sportswear manufacturer in Lowell, Michigan are no exception.
Michigan Football Coaches Hall of Fame coach Noel Dean and his family are trying to pivot during the coronavirus pandemic to keep employees working. Since March 17, the company has been making masks that could help during the crisis.
10% of sales from the masks will go to @UnitedWay Worldwide’s COVID-19 Community Response and Recovery Fund.https://t.co/NjoIIWr7yU
— Addix (@addixgear) March 18, 2020
Now, full disclosure here — the Addix masks ARE NOT N95 respirators and the company isn’t making any claim that they perform like N95’s. So far, the company has made thousands of the masks that are made of a micro-polyester dry wicking material.
Adapt or die? @addixgear is picking the former: https://t.co/J5ykFLVJ8U #coronavirus pic.twitter.com/DAsRvxAiOK
— Christa Ferguson (@Christa_Ferg) March 19, 2020
Addix laid-off about 25-percent of its 48 workers when COVID-19 began hitting America hard. It’s possible that some of them could be brought back if the masks are bought by consumers.
On today’s podcast, I talk with Coach Dean about Addix’s move to masks due to the fact that nobody is buying uniforms at this point in time.
High School Football America Podcast
Dean says all profits from the masks will go to United Way Worldwide’s COVID-19 Community Response and Recovery Fund.
