Texas school district strikes big apparel deal with Nike

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We all know that things are bigger in Texas, especially high school football.  Once again, we’re finding-out how big with the Frisco Independent School District announcing its signed a $1.74 million deal with Nike for products and discounts, according to DallasNews.com.

2016 will be a big year for Frisco ISD and its eight varsity high school football programs.  The season will kick-off with the schools playing each other in the Dallas’ Cowboys’ practice facility called the Ford Center at the Star.  The Ford Center is Texas’ first domed high school venue.

Related: Katy breaks ground on new $61 million high school football stadium

In 2013, Frisco city officials announced a deal to invest $115 million to lure the Cowboys to town, which included the local high school teams using the new facility that will seat 12,000 for football.

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About the Author

Jeff Fisher
Jeff is an award-winning journalist and expert in the field of high school sports, underscored with his appearance on CNBC in 2010 to talk about the big business of high school football in America. Jeff turned to his passion for high school football into an entrepreneurial venture called High School Football America, a digital media company focused on producing original high school sports content for radio, television and the internet. Jeff is co-founder and editor-in-chief of High School Football America, which is a media partner with USA TODAY High School Sports.

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