The Denver Broncos Foundation has unveiled ALL IN. ALL COVERED., an unprecedented statewide helmet distribution program that will provide new Riddell Axiom smart helmets to every Colorado high school.
The National Football League team, in partnership with Riddell and the Colorado High School Activities Association, will give away more than 15,000 helmets to 277 schools from 6-man to 11-man programs. Under the program, approximately 25 percent of the players in each program will receive the new helmets each year over a four year period beginning this year.
“The Denver Broncos Foundation is proud to launch ALL IN. ALL COVERED., a game-changing program designed to have a lasting impact on Colorado youth for years to come,” Broncos Owner and Foundation Board Chair Carrie Walton Penner said. “Aligned with our Foundation values of equity and innovation, this first-of-its-kind initiative will positively influence how schools and governing bodies prioritize student-athlete health and safety. ALL IN. ALL COVERED. demonstrates our deep commitment to community-wide collaboration and would not be possible without Riddell, CHSAA and our organization working together to bring this to life.”
The idea for ALL IN. ALL COVERED. was conceptualized during a Denver Broncos Foundation Board Meeting in August. Board leadership, including Owner & CEO Greg Penner, sought ways to reduce barriers of participation in football while improving health and safety.
“The Denver Broncos and the Denver Broncos Foundation are thrilled to continue growing the game of football through ALL IN. ALL COVERED.,” Broncos President and Foundation Board President Damani Leech said. “After helping Colorado sanction girls high school flag football in 2024, we view this legacy initiative as an opportunity to further invest in future generations by creating equitable access to the sport. Through great partners like CHSAA and Riddell, we are ‘all in’ on positively impacting the landscape of youth sports in Colorado.”
Beginning in February, the Denver Broncos Foundation will host six caravan sites throughout Colorado to introduce ALL IN. ALL COVERED. to key stakeholders in each community, including student-athletes, coaches, parents and administrators. Helmets will be distributed to schools beginning in May leading up to the 2025 high school tackle football season in the fall.
“We are tremendously grateful to the Denver Broncos Foundation—and especially to Owners Greg Penner and Carrie Walton Penner—for their generosity and kindness in this endeavor as it is truly significant,” CHSAA Commissioner Mike Krueger said. “This initiative will have a lasting positive impact on high school football programs and athletes across Colorado for years to come. With an added focus on health and safety, it underscores the Denver Broncos’ organization’s steadfast commitment to athletics and to fostering strong communities throughout the state. This initiative also provides an extraordinary financial benefit to our member schools, reflecting a level of support and dedication that is truly invaluable.”
In the first year of the program, schools will receive helmet starter kits that include basic maintenance items, extra visors, face masks and more. Throughout the initiative, the Denver Broncos Foundation along with Riddell and CHSAA will provide educational opportunities to student-athletes, coaches, administrators and parents.
Riddell will also conduct an “ALL IN. ALL COVERED. Blitz” in February during which representatives will personally visit every high school football program in the state for student-athletes to conveniently receive their custom fittings.
The Riddell Axiom helmet was carefully selected as the helmet of choice for this program due to its safety and performance features. The model features TRU-FIT™ SYSTEM scanning technology, creating a system of pads with thicknesses, shapes and contours via 3D imaging to create a personalized fit.
The Riddell Axiom helmet comes standard with InSite Smart Helmet Technology, an innovative impact sensing and reporting system that collects and transmits head impact data from the field through subscription-based reporting. The Denver Broncos Foundation will provide each school with a four-year subscription and a Riddell Sideline Device.
Additional features of the Axiom include multiple flex panels, unique shape and orientation that strengthen the face mask structure, a clear visor and a combination chin strap for efficient adjustments and a secure and proper fit.
More information on ALL IN. ALL COVERED. can be found at allinallcovered.com, a microsite created by the Broncos Foundation as an informational resource for the program. The site, which will be updated throughout the four-year program, includes a comprehensive overview of the program as well as a progress tracker for schools, coaches, parents and student- athletes.
About Denver Broncos Foundation
The Denver Broncos Foundation is committed to making a positive impact on future generations by creating a “game plan” for life through youth health and wellness initiatives, dynamic in and out of school programming, and access to career pathways. For more information on the Denver Broncos’ community partnerships and programs, please visit www.denverbroncos.com/foundation.
